Connect your features to objective product intel

Twine now automatically connects all product intel to your product roadmap. Simply define the basics of your features with links to any relevant content - no unnecessarily complex scoring systems or frameworks. Tell Twine what customer problem each feature is solving and it will match this with every past and future call. This isn't simply keyword matching, it's using machine learning to be smarter than that because customers don't describe features the way product teams do.

Keep a pulse on all competitor comparisons

Ask Twine to summarize the moments when your product is compared to your competitors so you don't miss a shift in customer sentiment before it's too late. Set the frequency you want this data analyzed and have it shared where you work.

Automatic customer love highlights delivered in Slack

Know what customers are loving about your product, in their own words. Make sure the product team doesn't just hear a wave of bad news and can understand what is working well that they should double down on. Have the most frequent positive themes shared with your team so you can start or end every week with a little customer love.

Track key deal blockers and churn risk, ranked by ARR

Ensure every product and go-to-market team always knows the product issues putting the most ARR at risk for new and existing customers, right now. See them every week or month in Slack ranked by ARR amount, with video clips included. No need for go-to-market teams to manually create these with incomplete data that product doesn't trust.

Automate your voice of customer reporting

Objective, recurring, comprehensive voice of customer delivered where you work. Tell Twine if you want weekly or monthly thematic analysis of all product feedback ranked by frequency or ARR opportunity. Add your team's Slack channel to have it delivered right where you work, with video clips included so everyone is constantly connecting with the literal voice of customers.

Call pages to understand full context and key customer data

Sometimes more contexts is needed to understand the full context of product intel. Call pages provide a summary of the call, all product intel extracted, and all relevant CRM data. Easily watch all key moments directly in Twine or link back to the call in Gong to see the full recording.

Extract product intel from all Gong calls

Turn your Gong calls into actionable intel for your product team, with no effort required from sales or customer success. Simply add your API keys and Twine will automatically extra intel from all calls. Configure Twine to only extract calls from certain teams or individuals if needed.

Add critical CRM data to your product intel

Arm your product team with the CRM data that they actually need to make better proirity decisions. Twine supports integrations with over 20 of the most popular CRMs, including Salesforce and Hubspot. Simply connect Twine and you'll receive the customer name, deal status, opportunity size, and account owner with all product intel.

Video clips auto-cut for key moments, delivered in Slack

No need to manually go back and find those key moments of product feedback and use editing software to cut, download, and share the clips. Twine automatically cuts the clips that matter most, with the raw transcripts, and sends them to you directly in Slack after every call. Easily share them in other channels or download for presentations.

Connect Google and Outlook calendars, with custom joining logic

Twine will automatically join calls set in your Google or Outlook calendars. Customize the join logic based on the host and who the participants are, with the option to manually override. Easily view every upcoming and previous calls in Twine.